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Meeting Description

Date: January, 2004:
Search Engine Marketing and Optimization

Explore the best ways to have people find your product or service on the Internet. Scott Hendison of Portland Technology Consultants, will be presenting information about Search Engine Marketing and Search Engine Optimization.


A highly targeted Internet advertising campaign is one of the most cost effective forms of advertising in the world. Search Engine Marketing means buying your way to the top to get instant rankings. Search Engine Optimization is making your website "search engine friendly", so they rank you higher in the results pages. Come and explore the best strategies and tools to help your business be found on the Internet.


In 1997, Scott Hendison started his own business called Cyber Exchange. It was a computer store that specialized in the trading of new used software and hardware. In 2000, after his landlords sold and tore down his building, Scott "evolved" out of the used market moving a few blocks away and rebranded his business as MPH Computing.


As MPH Computing, Scott and his employees were nominees in consecutive years for the Oregon Better Business Bureau Business of the Year award. MPH built and serviced computers in the neighborhood, helping nearly 13,000 customers. As the price of computers continued to decline, and the cost of providing excellent service continued to escalate, Scott closed the doors of MPH Computing in April of 2002.


Scott currently runs Portland Technology Consultants, a computer consulting business specializing in helping small businesses.

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