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Meeting Description

Date: October, 2013:
CRM: "He Who Has the Data Wins"

Each of these questions will be presented from both the perspective of you as a business owner, and also as a consultant helping your clients make decisions.
  • What is CRM?
  • Why from a business perspective is CRM important?
  • How can it benefit my business?
  • What will it cost me?
  • What's the payback?
  • How can a small business have an effective CRM program that works?

Rusty lives in the Battle Ground area and has been supporting the IT needs of Small Business for the last 10 years as CEO for . He has presented to audiences large and small on a wide range of topics. In a previous life he was Director of Marketing for a manufacturing firm in Portland, responsible for sales and marketing worldwide.

During his over 20 years of Sales and Marketing experience he learned the old fashioned way about the importance of customer data. Back then it was called database marketing. He's kept in touch with his Marketing Roots and now can add the Technology Perspective to the equation of CRM.

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